Central CA—Pay close attention and you will notice a shrinking newspaper or a shriveling news team. There is one big reason for the reductions. It is called advertising dollars. When the advertising dollars dwindle, so does the news, or at least the ability to provide it. 

It may take a while for all of this to sink in but the communication business has forever changed. The main causes include digital conversion in television, Internet acceptance worldwide, and the demand for instant information. Pick your favorite reason or make up a new one. Regardless, there is no turning back.

Throw in the ”current economy” excuse and you have confusion with no real end in sight. There is no way of knowing exactly how the public will react to television’s new world order in February 2009-DTV. However, one thing is for sure: there will be even more options for public consumption and more choices will strip broadcasters and newspapers’ power base.  

Old methods of reaching customers may be outdated, but don’t think that advertising is obsolete. On the contrary, it is far from it. You just need to use the TV and the newspaper differently to make sure people get the information they need and want before they step outside.

This is precisely why RealLocalTV.com exists and why you will want to visit this site repeatedly. To see the change as it happens. We are a part of it.

M. Brace Coines-RLTV