Fresno CA-What a difference a day makes, although readers of the Fresno Bee were warned that things would be changing on Tuesday, June 30, 2009.  The Central California news institution is just one of many examples of the dwindling advertising dollars in the region.

The Bee took its size down a notch.  A smaller, more efficient, and no doubt, more economic Bee.  There were some on the radio airwaves complaining about the new Bee.  However, others seem to like the new, tighter and brighter Bee.

Newspapers, television stations, and radio stations have all been hit with unprecedented cutbacks and layoffs in the past 18 months.  The Bee is just another example of downsizing in an adverse advertising environment.  For Bee fans, smaller in size is better than shrinking out of site all together.