Central CA—Advertising: a whole industry depends on it. Furthermore, your news and information depends on it as well. Right now, many in the news industry are learning a hard lesson in economics: no money, no job. It has a lot to do with news and broadcasting depending on a single revenue stream.

Take another kind of business, like auto. There are new car sales, used car sales, service work, warranties, parts, accessories; multiple money streams. If one part of the business lags, another can prop it up.

In television, radio, and even newspaper, “advertising” is it. Paper sales and rebroadcast rights trickle in money, but it is not enough to support the “information” industry.

So the next time a business decides that advertising is a nuisance and a needless expense, the business’ decision maker might want to consider this…without advertising we are less informed.

You might find this next plea almost as jarring as the current “Newsweek” with Uncle Sam pointing and saying, “I want you to start spending!” Business owners, you need to start advertising!

Take pity on the slick-talking, annoying salesperson who smilingly strolls in your front door; they actually serve a purpose. They connect you to advertising, a “tool” that benefits your bottom line, generates new business, and keeps your neighbors and customers employed. Your news people; your program people; your advertising people; your ad agencies; your commercial makers; your sign makers; your print people; your entertainers; the “YOUR” list is a long one and they all depend on YOU Mr. or Ms. Advertiser.

Now more than ever, find an “ad campaign” and embrace it. Many others depend on it. Besides, right now you can get some unbelievable deals. There is a new tune about it all, working its way through the industry, click and listen:

adparody1

E.Brace Coines-RLTV